geotargeting

When should you Geo-Target and when should you Geo-Fence and what is the difference?

There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many opportunities and choices it is important to understand the differences. First let’s define our “Geo” terms: Geo-Targeting (Geographic Targeting): all digital ads are geographically targeted meaning we serve ads to specific geographic areas like a [...]

By Dana|2024-07-29T20:05:23+00:00March 29, 2019|Categories: Digital Marketing, Geo-fencing, Geo-targeting, mobile conquesting, Native Ads|Tags: geofence, geofencing, geoframing, geotargeting|

Is IP Targeting Digital Ads Right For My Business?

Maybe…Maybe not. How do you know? First let’s start with what IP Targeting is. Many digital providers say they do IP Targeting but are referring to targeting small groups of IP addresses. (An IP address, or Internet Protocol Address, is the string of numbers your internet service provider assigns to your internet connection). That form of IP Targeting is really geo-targeting – [...]

By Leslye Schumacher|2024-08-01T02:42:10+00:00January 31, 2017|Categories: Digital Marketing, Household IP Targeting|Tags: geo-fencing, geo-targeting, geofencing, geotargeting, HHIP, Household IP Targeting, IP Targeting|