direct mail vs IP Targeting

Household IP Targeting: Direct Mail For The Internet

The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox. While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter. Currently I’m tossing anything from car dealerships (my husband is [...]

By Dana|2024-07-25T16:56:26+00:00October 25, 2016|Categories: Cool Tools, Digital Marketing, Household IP Targeting, Uncategorized|Tags: automotive, Credit Unions, direct mail, direct mail vs IP Targeting, Household IP Targeting, political, vici digital|

Household IP Targeting: The Digital Replacement of Direct Mail

Let’s be honest, how often to you get advertisements through direct mail and how often does that marketing piece end up in the recycling bin? Here's how direct mail stacks up: Just how much do consumers dislike direct mail? 51% of people have a negative/very negative reaction to receiving an advertising card or flier through direct mail. This is greater [...]

By Kiri Tamte-Horan|2024-07-25T15:32:59+00:00April 21, 2015|Categories: Digital Marketing, Uncategorized|Tags: digital advertising, digital marketing, direct mail vs IP Targeting, Houshold IP Targeting, IP addresses|