In the fast-paced world of social media, where trends come and go, one innovation is making waves and transforming the way we connect, share, and engage online - Threads by Meta. Threads, the brainchild of Meta, formerly known as Facebook, is an exciting new chapter in social media storytelling that has taken the digital landscape by storm. Let’s explore the [...]
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) Are you an ad agency considering or perhaps re-evaluating how to manage all your digital advertising for clients? Whether you are a one-person agency, a startup, or a team of seasoned professionals, everyone reaches the point where they can not efficiently do it all on their own. [...]
2020 has come to end. How can we possibly know what to expect to happen in 2021?! I’m no psychic and don’t claim to be. But, I did attend a webinar that Borrell Associates hosted last month, and here are some of my key takeaways from their study. Retail sales in 2020 have out performed the last 4 years. [...]
‘Tis the season, but not the season you might think I’m talking about. It’s resolution season; the time of year where people reflect on the past year and come up with a, “New Year, New You” resolution. Some of the most common resolutions that people make are to lose weight, exercise, spend more time with family, get organized, etc.. Another [...]
I get it. It’s scary to learn a completely new product that you’re unfamiliar with and be expected to go out to your clients and pitch them another product that’s going to get their “doors-a-swingin’, and their registers-a-ringin’”. I’m here to tell you to come on in-the water is warm! When I first started pitching digital, I thought I was [...]
Founded on April 1, 2014 who knew what a wild and fun ride it would turn into for these digital fools, uh… I mean founders Todd Schumacher, Leslye Schumacher, Gary Rozynek and Megan Malone. Their passion for the most comprehensive training for our markets and agencies paired with the most advanced digital solutions has made this team rise to the [...]
As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic [...]
Video. Is it worth the investment to have a video created and include it in your digital marketing? The answer is yes. In almost every aspect of Digital Marketing, we have seen not only an increase in using video, but an increase in the interaction with digital ads created by businesses. (photo credit: Ad Week) According to SingleGrain: 70% of [...]
Earlier this year, eMarketer, Marketing-Interactive, and CNBC all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S. Turns out they were right. Currently, according to MAGNA, digital ad spend in the U.S. will surpass 51%, 51.5% to be exact. That equates to about $160 billion dollars! That’s a lot of money! Leading the digital ad [...]
As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do. Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc.com/why-i-love-facebook-collection-ads/). This impacted many categories, including automotive, charitable donations, financial, job role, [...]
They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice. Parents are checking to make sure that a car is now on their Back-to-School list. According to Nielsen Scarborough 22% of households with a child in college are also planning on buying a new or used car during the upcoming year. What does [...]
I find this statistic shocking: “Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening. So it is not that co-op money is less available as some might believe, it is more that the uses of co-op [...]
2017 saw record growth in Digital Advertising dollars throughout the United States. According to the Interactive Advertising Bureau, those dollars are actually $40.1 BILLION. And, that’s just for the first half of 2017. $40.1 billion represents a 23% increase over the same time period in 2016. What can we take from that? Businesses are spending money on digital advertising, [...]
Co-Op advertising is a great way to help supplement media spending and even increase your ROI by reaching more of your target audience. What is Co-Op Advertising? A co-op advertising program is a partnership between both the manufacturer and the retailer to share in the cost of advertising at the local level, whether it be for digital, radio, or [...]
AJ Gallagher Vici Media My name is AJ Gallagher and I am a Digital Campaign Coordinator here at Vici Media Inc. I am very excited to work at a place where I can use my digital background to build amazing campaigns. To understand who I am a bit more, I have put together a list of 10 important things [...]
Do you know how to survive a shipwreck? What about tie a tie, change a tire, apply makeup, dance the Whip/Nae Nae, or cook the perfect poached egg? You can learn these skills and more through step-by-step instructional videos on YouTube. And consumer's love these handy tutorials. Google says that YouTube how-to video searches have increased 70% this year over [...]
Think you've pulled out all the stops for your SEO campaign? Go bigger! You may have the basics: inbound links, a blog, optimized keywords, and many more strategies in place to boost your organic search rankings. While these are effective, take an extra step to set your business apart by creating a video. The video can be anything- a biography for [...]
Online reputation management consists of monitoring, improving and maintain the publicly available online information about your business. As the internet becomes more mobile, on-the-go and fast-paced, it becomes much easier for your customers to research the good and the bad about your company. Not only is it easier for customers to find reviews about your company, it is also extremely [...]
Making an app for your business seems to be what everyone's doing right now. 2014 was even referred to as the “year of mobile," however, the roles mobile played in 2014 will be changing in 2015. Mobile is expected to become such a normal part of one’s daily life, it will eventually fade from consumers' consciousness. The differences between accessing the [...]
At only 2 weeks into the new year, there have been plenty of new tips created on how to make 2015 your most successful year yet. But reading lists on top of lists about what your business should be doing but isn't doing yet can be intimidating and overwhelming. It takes time for you and your consumers to adapt to [...]