Daypart

Can I Daypart My Digital Ads?

Yes, but just because you can, doesn’t mean you should! Let’s start with what is dayparting? It is a tactic by which you schedule ads for certain times, that could mean either certain times of the day or certain days within the week, in the hopes of reaching prospects at the most opportune time of the day. Can you do [...]

By Dana|2024-08-01T02:43:02+00:00February 5, 2019|Categories: behavioral targeting, Digital Marketing, Digital Media|Tags: behavioral targeting, Daypart, digital advertising, optimization|

Going Digital? Know your Audience.

Here at Vici we get asked a ton of questions about campaign optimization. One of the most popular questions is “What is the best way to target this specific group of people?” The answer to this question isn’t exactly straight forward, but there are a few things that can be done to help maximize exposure of a campaign to a [...]

By Kiri Tamte-Horan|2024-08-01T02:42:02+00:00September 24, 2015|Categories: Digital Marketing, Digital Media, Online marketing, Uncategorized|Tags: Ad Optimization, creative, Daypart, digital advertising, Digital Campaign, Frequnecy, optimization|