Advertisers are used to seeing their ads on TV or in the newspaper. They are used to hearing their spots on the radio or driving by their billboard. So naturally, the question of “why don't I see my digital ad” comes up quite a bit. To answer this and more common client questions, here are a few of our Frequently Asked [...]
All digital campaigns measure clicks - as in how many people “clicked” on the ad. The Click-Through-Rate (CTR) is merely the beginning of the story. CTR’s serve a purpose. They allow you to gauge the results of your digital campaign in a very simple form and these metrics are important – however, they do not provide the complete engagement picture. [...]
There are two questions advertisers typically want to know about their advertising campaign: how much traffic will my website get (aka how many clicks will I get) and how many leads will I get from my digital ad campaign. If you’re a digital salesperson, you should be able to answer these questions, and if you’re an advertiser, you should ask [...]
Some of the most frequently asked questions in digital advertising revolve around click-through rates (CTR). So what is a good CTR and what is a bad CTR? The national average click-through rate for display ads as a whole is 0.07% (Criteo). Keep in mind, that's across all industries and all ad sizes. So it's important to know how your campaign [...]
Google recommends that advertisers track View-Through Conversions. Here’s what Google says, “Measure the success of your display ad campaigns by using View-Through Conversions… View-Through Conversions are what happens when a customer sees an ad (but doesn’t click), and then later completes a conversion on your site.” In order to track View-Throughs, a pixel code is placed on your website. Google [...]
If you are doing a video pre-roll campaign, there are a lot of metrics you can measure, but which are the most important? Impressions? Click-Through-Rates? Completion Rates? A study done by Vindico clearly demonstrated that what counts for video ad campaigns are Completion Rates, saying, “Click Through Rate is the King of False Positives” The report goes on to explain [...]
Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more. Here's some common acronyms and what they mean. Got something to add? Be sure to leave a comment! CPM means Cost per thousand. So why isn't it CPT? The ‘m’ is a Roman Numeral that stands for 1000. CTR means Click Through [...]