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Credit Unions

Do Credit Unions Utilize Digital Advertising?

In short, the answer is yes!  But, to get a good look at what works and what doesn’t, let’s take a deeper dive into how much they are spending, and what they are spending that money on. According to TheFinancialBrand.com, Credit Unions spend between $9.92 – $14.83 per member on advertising.  Now, that number can vary depending on the size [...]

Household IP Targeting: Direct Mail For The Internet

The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox.  While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter.  Currently I’m tossing anything from car dealerships (my husband is [...]

Credit Union and Banks Turn to Digital to Reel in New Customers

Banks and credit unions are businesses that have served their customers' financial services and needs for centuries.  As many traditional industries are still learning to adapt to new technology, financial services are leading the change in the digital evolution as they attempt to keep up with our new fast-paced lifestyles. There is no disputing that technology has had an incredible [...]

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