car dealerships

What Is Household IP Targeting? (Example)

Are you currently running any direct mail campaigns? Do you have a niche customer base? Is reaching very specific households (or businesses) helpful? If you could purchase a list of new potential customer leads, what would you look for? These are just a few questions to determine if household IP Targeting is right for you. IP Targeting is the process [...]

By Dana|2023-06-08T15:27:18+00:00October 12, 2015|Categories: Automotive, Digital Marketing, Digital Media, Uncategorized|Tags: automotive, car dealerships, direct mail, geo-targeting, household targeting, IP address, IP Targeting|

Digital And Automotive Dealers…By The Numbers

A new report by NADA (National Automobile Dealers Association) has some fascinating information about how automotive dealerships are using digital advertising and where they are spending their ad budgets overall. Here are some highlights from the report for 2014: This was the fifth year of growth for automotive sales, with the average growth rate up over 9 percent since 2010. [...]

By Leslye Schumacher|2023-06-08T15:27:55+00:00April 30, 2015|Categories: Automotive, Digital Marketing, Uncategorized|Tags: automotive, car dealers, car dealerships, digital ad spending|