If the question is “Does display advertising influence consumers to make a phone call?” The answer to this question is absolutely “yes.” Digital advertising drives phone calls, but they are not always immediate. According to a research study done by Marchex, display ads influence 60x more phone calls than they do a direct click-to-call. On average, they find that approximately 2% [...]
When putting together a digital campaign, it is always important to figure out how you will track, monitor and evaluate them.The most common way is to look at a campaign report which will give you all sorts of useful data. However, there is one tool that is can help make the evaluation of your campaigns even more comprehensive. Call tracking [...]
In case you missed it, yesterday we covered the first five questions you must be asking when making decisions on who you should trust with your digital dollars. If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor. With so many people seemingly toting the same [...]
Call tracking is very beneficial to not only your campaign, but your business as well. It gives you a unique opportunity to track which marketing efforts are generating phone calls. Call tracking works by assigning a virtual number to a campaign which you can place in a PPC ad, video ad, on a mobile or desktop website or a display [...]