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In the fast-paced world of digital advertising, where attention spans are fleeting and competition is fierce, the importance of ad creative cannot be overlooked. It's not just about being present in the digital realm; it's about standing out, capturing your audience's attention, and compelling them to take action

Where were you around this time in 1994? Me? I was attending Bowling Green State University and quite possibly having a Zima with a Jolly Rancher tucked inside. For those of you a bit younger, this was basically a handmade White Claw

Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S

Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits

The K.I

All digital campaigns measure clicks - as in how many people “clicked” on the ad. The Click-Through-Rate (CTR) is merely the beginning of the story

If the question is “Does display advertising influence consumers to make a phone call?”  The answer to this question is absolutely “yes.”  Digital advertising drives phone calls, but they are not always immediate

Digital display advertising is great. It allows you to show potential customers more than just a few words

Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio

When you think of where digital marketing is in 2015, I'm amazed everyday at how quickly advancements are being made to deliver beautiful marketing to the sophisticated web users.  As web users we expect a lot