Adwords

At first glance Pay-Per-Click ads (or Google AdWords) seem more efficient because they average a much higher click through rate than impression based advertising. So if you are solely looking at the cost per click, it would seem that PPC is cheaper and more effective

“Everything online begins with a search.” Have you ever heard this oft-quoted thought? It’s true, but it has a very different meaning than it did five years ago

I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever

Did you know that almost half of searches do NOT start with a search engine, but rather on a specific website where people are looking for information?  This means that simply doing paid search ads isn’t enough for local businesses to break through with their advertising.  In 2016 it is projected that display advertising will surpass paid search ads for the first time

“Pay-Per-Click works for everyone!” “You’ve got to be doing “AdWords!” “Every media campaign should include Pay-Per-Click!”These are some of the most prevalent myths circulating.  These myths are costing local businesses a lot of money in misdirected advertising