a/b tests

What is A/B testing, and how can I use it to my advantage?

Digital display advertising is great. It allows you to show potential customers more than just a few words. It is this style of advertising that tends to better engage viewers. However, creating an effective display ad is not always the easiest thing to do. Sure, it has become A LOT easier to actually create the ads, thanks to the online [...]

By Kiri Tamte-Horan|2024-08-01T02:42:03+00:00October 11, 2015|Categories: Banner ad, CTR, Digital Marketing, Uncategorized|Tags: a/b tests, ad copy, ad creative, ad cta, ad design, ad testing, display ads|

Is my A/B test done yet?!

I can relate to the excitement of getting definitive answers, especially when those answers will directly affect your business. Unfortunately, A/B testing is something that depends on waiting until the right moment. So how do you know when that right moment is? A test stopped too early can yield inaccurate results. These results can range from merely inaccurate to completely [...]

By Kiri Tamte-Horan|2024-08-01T02:40:32+00:00February 3, 2015|Categories: Digital Marketing, Uncategorized|Tags: a/b tests, digital marketing, online marketing|