Megan Malone is a Founding Partner with Vici, and leads our Operations division. Megan has both a radio and digital marketing background working for the Philadelphia Eagles, Beasley Broadcast Group, and Cox Media Group. In her career she has helped plan and implement thousands of digital media campaigns. She holds a certification from Disney Institute’s People Management, Google Analytics, and was awarded the top 10 advertisers in Louisville from the American Advertisers Federation. In her free time Megan is relaxing in Phoenix, Arizona with her husband Dave and toddler Zoey.
Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more. Here's some common acronyms and what they mean. Got something to add? Be sure to leave a comment
CPM means Cost per thousand. So why isn't it CPT? The ‘m’ is a Roman Numeral that stands for 1000
CTR means Click Through Rate, with the national average hovering around .08%
VTR means View Through Rate. This is when someone doesn't click on an ad, but instead goes to the site on their own by Googling it. Online marketers can track that too
SOV means Share of Voice. Meaning you are not the sole advertiser on a webpage
SMS means Short Message Service, or texting with words only
MMS means Multimedia Message Service, or texting with pictures and videos
CPC means Cost Per Click, meaning when you're running a Google, Yahoo, or Bing AdWords campaign, the cost you pay when a consumer clicks on a specific keyword
SEO means Search Engine Optimization, or optimizing a website with keywords so your website is found higher in organic search
SEM means Search Engine Marketing, or Pay-Per-Click (PPC). This is when you only get charged for your ad campaign when a consumer clicks
CPA means Cost Per Acquisition. This measures how many marketing dollars it costs for you to acquire a customer
W3C means The World Wide Web Consortium, which is the main international standards organization for the World Wide Web
ROI means Return On Investment, which you always gets with Vici Media.
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