UTM codes

Google Analytics Workaround: Using Bit.ly Instead Of UTM Codes

More and more, advertisers are using Google Analytics to traffic the traffic that comes to them from a digital campaign. While Google Analytics is a great tool for analyzing what your website traffic does once they get to your website, it has its limitations. To read more on these issues, click here. For example, you can’t tell exactly where traffic [...]

By Leslye Schumacher|2024-07-25T16:56:29+00:00December 22, 2017|Categories: Google Analytics, UTM, UTM codes|Tags: bit.ly, bitly, Google Analytics, tracking ads, UTM|

How should I measure my KPIs?

It is important for digital marketers to understand key performance indicators. Key Performance Indicators or KPIs give you a way to measure how your campaign is performing against your business objectives. When you start a campaign, make sure to outline your goals, and once you have them, be sure to translate them into quantifiable objectives. These measurable goals will give [...]

By Kiri Tamte-Horan|2024-08-18T20:43:26+00:00February 24, 2015|Categories: Digital Marketing, Google Analytics, Online Acronyms, Uncategorized, UTM codes|Tags: digital marketing, Google Analytics, Key Performance Indicators, UTM codes|