UTM codes

If you are in advertising and want to be a marketing guru for your clients, you need to have a basic understanding of Google Analytics. One way to learn it is through Google’s free online classes

More and more, advertisers are using Google Analytics to traffic the traffic that comes to them from a digital campaign. While Google Analytics is a great tool for analyzing what your website traffic does once they get to your website, it has its limitations

It is important for digital marketers to understand key performance indicators. Key Performance Indicators or KPIs give you a way to measure how your campaign is performing against your business objectives

If you are like the majority of the population, you might have never heard of UTM Codes.  And why not?! I don't know - because they are a great tool to use for measuring your digital campaigns!UTM stands for Urchin Traffic Monitor