UTM

What’s the Buzz, tell me what’s happening!” All these words and phrases can make your head spin.We not only live in a world where things change daily, but we abbreviate and shorten everything

More and more, advertisers are using Google Analytics to traffic the traffic that comes to them from a digital campaign. While Google Analytics is a great tool for analyzing what your website traffic does once they get to your website, it has its limitations

If you are like the majority of the population, you might have never heard of UTM Codes.  And why not?! I don't know - because they are a great tool to use for measuring your digital campaigns!UTM stands for Urchin Traffic Monitor