Resources

Digital Marketing Basics

Foundational tips, strategies, and explanations to help you understand and succeed in the digital marketing landscape.
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Do Credit Unions Utilize Digital Advertising?
In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take adeeper dive into how much they are spending, and what they are spending thatmoney on.According to TheFinancialBrand
Greg Swiszcz
March 27, 2019
How Do I Get Renewals From My Clients?
If you’re asking this on your way in to get a renewal,you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen:1
Greg Swiszcz
February 25, 2019
Why do digital and traditional media work well together?
You have heard the phrase, opposites attract. Well the same holds true for your media mix
Allison Gibson
February 19, 2019
How Do I Boost Leads on My Website?
As digital trends and products evolve, and marketers strive to understand online consumer behavior, a common question we get is how to accelerate the number of leads on a website. Making sure a website is SEO friendly, mobile-optimized, and well-designed is all extremely important, but one thing often over-looked is the ease of which to get information
Allison Gibson
December 26, 2018
What Are Top Digital Advertising Industries For 2019? (Example)
As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng
Greg Swiszcz
December 5, 2018
Do Video Ads Work For Small Businesses?
Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes
Greg Swiszcz
November 8, 2018
Digital Ad Spend Surpasses 50% of Total Ad Spending in the U.S.
Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S
Greg Swiszcz
October 9, 2018
Christmas In October?
Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October
Allison Gibson
October 1, 2018
Is couponing effective on Mobile?
Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons
Dana Bojcic
September 17, 2018
IRS Contributes 3rd Party Income Data to Facebook (Example)
As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do.Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc
Greg Swiszcz
September 13, 2018
Need More Calls? Mobile Ads have it all!
Think people do not call anymore? Not true. In the digital fast-paced world we live in, phone calls still are a viable source of leads and sales
Allison Gibson
August 31, 2018
How Does Back to School Impact Automotive Advertising?
They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice
Greg Swiszcz
August 24, 2018