Megan Malone

COO

Megan Malone is a Founding Partner with Vici, and leads our Operations division.  Megan has both a radio and digital marketing background working for the Philadelphia Eagles, Beasley Broadcast Group, and Cox Media Group. In her career she has helped plan and implement thousands of digital media campaigns.   She holds a certification from Disney Institute’s People Management, Google Analytics, and was awarded the top 10 advertisers in Louisville from the American Advertisers Federation.  In her free time Megan is relaxing in Phoenix, Arizona with her husband Dave and toddler Zoey.

More from

Megan Malone
Digital Marketing Insights
Digital Ads
Want people to show up to your event? Try an "Event Response" Ad
I worked a bunch of odd gigs in college to get extra money (for beer).  One of my favorite was being hired as a "brand ambassador" which meant I was promoting the sponsor's event by passing out flyers or putting postcards underneath windshield wipers
Megan Malone
May 14, 2025
Digital Marketing Insights
Digital Marketing Basics
Traditional and Digital Together Improves Purchase Intent
It is a well-known fact that digital platforms have transformed how people do business these days.  The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested
Megan Malone
May 14, 2025
Digital Marketing Insights
Digital Ads
Digital Marketing Basics
Online Products for Offline Buyers
There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the marketing landscape has changed so drastically.  A media mix used to include placing a television, radio, direct mail, newspaper, phone book, or a billboard buy
Megan Malone
May 14, 2025
Digital Marketing Insights
Digital Ads
How to Improve Local Marketing? Use Facebook Local Awareness Ads
In an effort to help local businesses connect with people in their area, Facebook launched Local Awareness mobile ads. Local Awareness ads are a great way to find new customers by showing ads to people who are around your business location
Megan Malone
May 14, 2025
Digital Ads
Digital Marketing Insights
2017 SEO Trends for Small Businesses
As reliable as New Year’s Resolutions, so are the articles about 2017 trends.  This year is no exception with entries from all walks of life, from catering to Social Media and all points in between
Megan Malone
May 14, 2025
Digital Marketing Insights
Digital Marketing Basics
Digital Ads
Why Are Frequency Caps and Conversions So Important?
Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that  person until they come back to your website and convert
Megan Malone
May 14, 2025
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