Address Targeting and Address Retargeting
is drawing hundreds or even thousands of tiny geo-fences around an address (business or residential) to serve ads to consumers on their mobile phones and tablets. Address Retargeting is continuing to serve ads to those same people when they leave their houses and use their mobile devices. Advertisers can target a list of current customers, past customers, or any type of first party database list they have collected. These ads can be mobile display or video ads.
Cross Platform Targeting
allows us to follow people that have been served a Mobile Conquesting ad (whether they have clicked on it or not) when they go on to other digital ad platforms and serve them other types of ads such as Display, Native, Facebook/Instagram, Video Pre-roll, and Social Mirror Ads. When the user is served the Mobile Conquesting ad, a “Universal Pixel” is deployed with it. It organizes the digital device ID associated with an individual across all their devices. The Universal Pixel is finding that user on other advertising platforms by identifying that person (anonymously) and other devices they use.
