Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.
2014 was a “banner” year for digital growth, both in advertising revenue and time spent with digital media. An eMarketer report estimates that the average US adult will have spent 5 hours and 46 minutes a day in 2014, with digital media. (Their definition of digital media includes online, mobile, and non-mobile connected devices including gaming and streaming devices.)
It’s no surprise that they found much of that increase in time spent with digital is due to mobile. In 2014, US adults will spend 23.0% more time with mobile on an average day than in 2013. Of the 5 hours and 46 minutes a day we spend with digital media, it estimates that 2 hours and 51 minutes is on mobile (non-voice), 2 hours and 12 minutes on computers and 43 minutes on “other” digital media.
Average time spent per day with television over the last four years is relatively flat, and time spent with radio is down by 16 minutes. Overall, the biggest decreases came in print (newspapers and magazines) who have lost almost half their “daily time spent” in the last four years.
Digital media's average of 5 hours and 46 minutes per day in 2014 equates to a 47.1% share of time spent per day with major media. The graph below breaks out the estimates for each medium.
