Googles Search Revenues Shift

Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads.

Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014.

Slightly Better than paid search- 43%
Much better than paid search- 26%
About the same as paid search- 14%
Much less than paid search- 8%

Google is seeing a shift in revenue sources as a result of this success. 62% of marketing professionals worldwide have taken money from existing paid search budgets and put this toward PLA’s instead. That most marketers are moving add dollars from paid search to PLA’s is likely why IgnitionOne cited Googles enhanced campaigns as the main driver of the 8% year over year increase in paid search in ad spending in Q1, 2014. Source: Kenshoo, April 9^th, 2014.

About the Author: Megan Malone

Megan Malone is a Founding Partner with Vici, and leads our Operations division as COO. Megan has both a radio and digital marketing background working for the Philadelphia Eagles, Beasley Broadcast Group, and Cox Media Group before launching Vici in 2014. In her career she has helped plan and implement thousands of digital media campaigns, leading her team to multiple Deloitte Fast 500 awards. She holds a certification from Disney Institute’s People Management, Google Analytics, and was awarded the top 10 advertisers in Louisville from the American Advertisers Federation. In her free time Megan is relaxing in Phoenix, Arizona with her husband Dave, daughter Zoey.

Googles Search Revenues Shift