Social Mirror ads mimic the look and feel of top social media platforms however, the ads appear not on the social platforms, but on thousands of other websites and apps and run across all devices.

Each ad links back to the social platform it is mirroring and, has a second call to action button that links to the advertiser’s website!  Ads contain unique social actions related back to the originating social platform (for example, the like icon, the heart icon, the pinning icon)  These ads can integrate with all the major social media platforms: Facebook, Instagram, X, Linked In, Pinterest, TikTok, Snapchat, and YouTube. Creatively, ads can be  display, video, carousel or OTT.  Our Social Mirror ads offer the ability to click to call, click to email, and click to map for display, video, and carousel formats, and scan to call, scan to email, and scan for directions for the Social Mirror OTT format!

Key Takeaways From This Article:

  • Social Mirror Ads are advertisements designed to mimic the look and feel of organic social media posts but are displayed across various websites and apps outside social platforms.
  • These ads link back to the original social media platform and the advertiser’s website, featuring platform-specific interactive elements like ‘like,’ ‘share,’ or ‘follow’ buttons.
  • They can be created for platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Snapchat, and YouTube, with formats including display ads, videos, and carousels.
  • Advertisers simply provide the URL of a social media post, which is then used to create an ad enhanced with additional call-to-action features.

(Click on the play button below to see a Social Mirror Ad in action on a website.)

 

We also can run Social Mirror OTT ads where we take your video social post and create it into a video ad that appears on Connected TVs.  Here’s an example of one that has a QR code and when you scan it with your mobile phone it calls the advertiser! (Click to watch)

Mind blown!

To break this down into even simpler terms, you know we at Vici love our one sentence descriptions on digital products, here is a basic definition of Social Mirror ads:

Social Mirror ads look like your social media display or video posts but appear on other websites, apps, or streaming TV, linking back to the social media platform and your website, and run across all devices using our targeting strategies.

The best part is the ad has three call-to-action opportunities:

  • Clicks on the Social Media logo and your profile image, take the users to your Social Media business page.
  • Clicks on the Call-To-Action button take the users to your website. Or use a Click-To-Call, Click-To-Map, or Click-To-Email.
  • Clicks on the Social Media icons below the ad take you to that post on your Social Media page.

To show return on investment, we can report the total number of all the various clicks on the ad in your monthly report.

So with Social Mirror ads we are NOT running the ad on the social media platform, we are “mirroring” the EXACT look of your social post and turning it into an ad that runs on thousands of OTHER websites and apps, targeting just to the people you want to reach, across all devices.

Social Mirror ads can be done with any organic or paid posts from your business account on these eight social media platforms:

How are these ads targeted? As always, we start with the geographic area. You tell us the geographic area you want to reach, and then we layer in targeting strategies like Behavioral Targeting, Keyword Targeting, Artificial Intelligence (AI) Targeting and this also works with Retargeting as well.

  • Behavioral Categories – Showing your Social Mirror ads to specific consumers based on their previous on-line behavior, across all devices.
  • Keywords – Showing your Social Mirror ads on webpages and apps that contain keywords related to your business, across all devices.
  • Artificial Intelligence (AI) – Showing your Social Mirror ads to people using machine learning to target consumers based on who is engaging with the ad, across all devices.
  • Retargeting– Following people after they leave your website and showing them your Social Mirror ad, on other websites and apps they go to, across all devices.

We can also use Mobile Conquesting Cross Device Targeting to follow people who have been served a Mobile Conquesting ad, and then serve them a Social Mirror ad when they go onto all their different devices.

Now as for results, the average click thru rate (CTR) for a social mirror ad is .49% which is 7x higher than the national average.

As far as reporting, you won’t be able to see how many clicks go to the social page vs their website, but you do get an overall click total for the ads.

So there you have it! It is as simple as a post looking in the mirror and seeing something even greater!