Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.
Digital marketing is expected to have a bright future. As consumer behavior migrates online, so will advertiser spending. In fact, online advertising is expected to overtake TV advertising in size by 2019.Below is an infographic that details the amount of spending and where that spending will be allocated:
TV advertising spending is projected to grow from 71.1 billion this year to 81 billion in 2019, this will be second to online advertising which is expected to reach 83.9 billion in 2019. Other popular forms of advertising such as radio and magazine advertising are expected to remain fairly stagnant over the next couple of years, whereas newspaper is expected to decline. Out-of-home advertising is expected to increase, but this could be because of a growth in digital in-home advertising.Not surprising given the growth of digital advertising, the above chart shows that even among traditional media outlets, much of their projected growth in the next several years will be powered by adding digital to their traditional advertising products.
