It’s no secret that ad spending in digital is growing. In fact, in 2014 the highest advertising revenue was directed towards the Internet. According to the chart below, 49.5 billion dollars was spent in online advertising alone in 2014, making it the highest advertising media by revenue.
These numbers are steadily growing. According to a study done by Duke University, mobile advertising will triple from 3.2% of brands’ budgets to 9% by 2018, data analytics spending will grow from 6.4% to 11.7%, and social media is expected to grow to 22.4% of spending over the next 5 years. If you haven’t already taken your advertisements online, perhaps it’s time to!
