Fat fingers? Never fear! Accidental clicks just got a lot harder to make.

Published on
June 30, 2015
Contributors
Kiri Tamte-Horan
kiri@vicimediainc.com

Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.

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How many times have you been scrolling along on your mobile phone and accidentally clicked on an advertisement? Well, you’re not alone. To address it, Google has implemented several changes to reduce accidental clicks on mobile display ads.

  • First, Google has identified the border of an image as those areas are particularly prone to accidental clicks. If you tap the edge of an image, it won’t be considered a click.
  • Second, on in-app interstitial ads (ads that take over the screen), users will no longer be able to click on the app icon of an ad prompting you to install. This is because of the proximity of that ad to the ad close button. Now, users must click on the call-to-action button to visit an app store page and install the app.
  • Lastly, Google has added a clickability delay. This means that ads will only become clickable after they’ve been on screen for a short period of time. This will give users enough time to examine the content of an ad and helps eliminate clicks from those who didn’t expect to see the ad.

This is great news for both users and advertisers. Now you know that the clicks you’re gaining are true clicks and not accidental clicks due to "fat finger syndrome!"



Source: Inside AdWords

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