Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.
Call tracking is very beneficial to not only your campaign, but your business as well. It gives you a unique opportunity to track which marketing efforts are generating phone calls. Call tracking works by assigning a virtual number to a campaign which you can place in a PPC ad, video ad, on a mobile or desktop website or a display ad. With a call tracking number you know which ad campaign is responsible for a call and you have access to tracking information about that call as well. For example, call tracking reports show you how many calls you received, what days/hours you receive the most calls, what geographic areas the calls are coming from and much more. You even have the opportunity to go back and listen to the recorded calls and check that your customer service personnel are meeting customer needs.Below is an infographic on how this tracking works:
A call tracking number is an excellent way to measure which elements of your campaign are working the best. Conversions = sales so you need to know what are generating those conversions and how to get more of them.
