About TikTok
TikTok is a video-sharing social platform that allows users to create and share short-form videos on any topic, where we can show your video or carousel display ads, even if your company doesn’t have a TikTok account.
Types of Ads We Can Run:
- Video Ads –Video ads can be :05-:60 long. Your ads appear across all devices in the Feed of the TikTok user.
- Carousel Display Ads–You can have a minimum of 2 up to 10 display images, that link to one landing page on your website, when clicked.
Targeting on TikTok:
- Category Targeting – Showing your ads to TikTok users based on information they have provided about themselves and their viewing and posting habits.
- Hashtag Targeting (18+) – Is a type of behavioral targeting. It is showing your ads to TikTok users who watched or interacted with TikTok videos with certain hashtags.
- Retargeting – Following people after they leave your website and showing them your TikTok ad.