Window and Exterior Remodeling company uses Facebook Lead Ads to bring in new customers

Published on
November 19, 2024
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Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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Boosting Business with Facebook Lead Ads: How a Window Company Generated Over $51K in RevenueWhen a window and exterior remodeling company set out to grow its local footprint and connect with homeowners in need of window replacements and exterior repairs, they turned to digital marketing to achieve their goals. The results? A high-impact strategy that not only drove leads but also delivered impressive revenue—all while staying budget-friendly.Here’s how their digital transformation unfolded.

The Challenge: Expanding Local Reach

The company needed a way to capture the attention of homeowners in their area who were actively seeking home improvement services. They also aimed to stand out from competitors by emphasizing their cost savings and offering value upfront, like free estimates.

The Strategy: Leveraging Facebook Lead Ads

The company partnered with a digital marketing expert to implement a targeted strategy using Facebook Lead Ads. This approach included:

  • Custom Targeting: Ads were shown to homeowners with an interest in home improvement, ensuring the audience was highly relevant.
  • Lookalike Audiences: To extend their reach, they created lookalike audiences based on the characteristics of their past customers. This ensured they were targeting people who were likely to need their services.
  • Compelling Creative: The ads focused on the cost savings customers could achieve by choosing their services over competitors. They also incentivized action with a free estimate offer, making it easy for prospects to take the first step by filling out a simple lead form.

The Results: Impressive ROI and Engagement

The campaign delivered stellar results within the first five months:

  • 25 Qualified Leads directly from Facebook Lead Ads.
  • $51K+ in Revenue attributed to those leads, with just a $6K ad spend—a remarkable 8.5X return on investment.
  • 1,175 Website Clicks, increasing exposure and driving traffic to their site.
  • 31,355 Post Engagements, helping build brand awareness and credibility in their community.

This case demonstrates how the right digital strategy can make a measurable impact, even for businesses in competitive industries. By pairing targeted advertising with compelling offers, the company effectively reached new customers and grew its bottom line.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.

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