Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
For nearly 60 years, a local family-owned jewelry store has built a reputation for specializing in engagement rings and fostering relationships that extend well beyond the sale. Known for their trustworthy, wholesome approach, this jeweler wanted to take their branding and awareness efforts to the next level using digital advertising.
To connect with potential customers in a meaningful way, the jeweler partnered with Vici Media to launch a dual-channel branding and awareness campaign featuring Social Mirror Ads and OTT (Over-the-Top) Ads. A single creative piece was used across both platforms, ensuring consistent messaging and a seamless customer experience.
To make the campaign even more interactive, the jeweler incorporated a custom QR code into their OTT ads. When viewers saw the ad on their TV, they could scan the QR code with their phone, taking them directly to the jeweler’s website.
This campaign proved to be a major success:
This case study is a testament to how combining traditional craftsmanship with modern digital strategies can help even legacy businesses reach new heights.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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