Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When an Orthopedic Surgeon and Sports Medicine Center faced growing competition in their local market, they knew it was time for a change. Shifting away from traditional TV advertising, which hadn’t shown the desired results, they partnered with Vici Media to create a comprehensive digital strategy aimed at increasing brand awareness and attracting new clients.
To stand out in a competitive field, we built a multi-channel digital strategy with a clear focus on targeted visibility and appointment growth. The strategy included:
This targeted, multi-channel approach delivered exceptional results. Year-over-year, the center saw a 35% increase in appointments, adding 1,446 new appointments and welcoming 330 new clients. Our strategic use of Geo-Fencing allowed us to reach potential patients in nearby locations, achieving a 2.67% click-through rate—over 38 times the national average.The success of this campaign not only strengthened the center’s market presence but also encouraged them to renew and increase their investment in OTT advertising, demonstrating the power of digital to drive high-impact, measurable growth.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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