Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Recruiting a large pool of potential employees for a State Correction Center can be a challenging task, especially when there are constant job openings across multiple departments, including law enforcement, security, maintenance, administration, and more. With such diverse needs, reaching the right candidates in an efficient and targeted way was key to the center’s success.
To meet the center’s needs for filling various roles, Vici Media designed a multi-channel digital strategy that targeted job seekers with a range of interests across multiple fields. The goal was to connect with potential applicants who were interested in careers in law enforcement, security, maintenance, and administrative roles.The strategy utilized YouTube, Facebook/Instagram, and Native ads to target a broad yet relevant audience. Each platform was used to promote the center’s job benefits, starting pay, and highlight all available positions in a way that directly engaged job seekers. The creative and messaging for each ad strategy was carefully tailored to appeal to different interests within the target audience.The ads drove traffic to a landing page that listed current job openings, making it easy for potential employees to view and apply for available positions.
The results of this campaign have been remarkable and sustained, with the campaign running continuously for almost two years. So far, the campaign has served over 3.3 million impressions, including:
Facebook consistently delivered the highest click-through rate (CTR) of 3.57%, which is an impressive 51 times the national average. YouTube, on the other hand, generated a substantial number of click conversions, totaling 196 along with 128 view-through conversions.This campaign has proven to be a game-changer, bringing increased visibility to the job openings at the correction center and creating a steady stream of qualified applicants. The campaign’s continuous success and renewals over the last two years speak to the effectiveness of this targeted, multi-channel approach.
For the State Correction Center, leveraging digital advertising across platforms like YouTube, Facebook, and Native adshas proven to be a highly successful method for filling job openings with a diverse range of applicants. With over 3.3 million impressions and an outstanding 3.57% CTR on Facebook, the center has been able to build a robust and effective recruitment pipeline, ensuring a consistent flow of candidates across multiple departments.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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