Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
At a time when community-police relations were strained, the Campus Police Officer Recruitment efforts were facing a significant challenge. Traditional marketing methods, such as participation in job fairs, had been underperforming. Despite spending thousands on these events multiple times a year, the client typically saw just 8 to 10 applicants and maybe one qualified hire. This time, the challenge was to do more than just fill positions – the goal was to rebuild trust and attract high-quality applicants who truly wanted to make a difference.
Rather than relying on traditional recruitment methods, the client partnered with Vici Media to develop a targeted, integrated marketing campaign that would speak directly to the community and resonate with potential candidates. After careful consultation, we determined the most effective message would center around “Being Part of the Solution”and “Making a Difference” in the community.The campaign was executed through a combination of:
The messaging was not only about recruiting; it was about presenting the role of campus police as a positive, impactful career choice. By focusing on community solutions and positive impact, the campaign aimed to change perceptions of law enforcement, making it an attractive career for those who wanted to make a real difference.
The results were nothing short of remarkable. Within three months and with just 180,000 impressions, the campaign succeeded in filling the client’s qualified talent pipeline with over 200 new applicants and 23 new hires. The campaign was so successful that it led to a periodic 3-month campaign running to replenish the talent pool, serving over 720,000 impressions to potential candidates.Here’s a breakdown of the impressive results:
By targeting the right audience with the right message, this integrated digital marketing campaign not only filled the talent pipeline but also helped the police department to rebuild trust and highlight the positive impact of their work.
This success story underscores the power of digital marketing strategies in recruitment efforts. By moving beyond traditional job fairs and focusing on highly-targeted digital advertising, the client was able to reach potential recruits in a way that spoke to their values and motivations.If your business is struggling to fill positions or needs a targeted marketing solution that delivers measurable results, Vici Media can help you craft an effective digital strategy to attract the right candidates and maximize your recruitment efforts.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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