In a Republican-leaning county, a candidate vying for the position of County Comptroller was faced with a significant challenge. Running as an underdog Democrat, the candidate found himself up against an incumbent who had doubled their marketing budget. With no room for expensive television ads, the candidate needed a strategic, cost-effective solution to compete on a smaller budget. That’s where digital marketing came in.
The incumbent had an advantage in terms of campaign funds, leaving the candidate with limited resources for traditional media buys. However, with a keen understanding of the importance of reaching voters, the candidate turned to a digital marketing strategy that could level the playing field. The main goal was to reach independent and undecided voters in the suburbs—those who would ultimately determine the outcome of the race.
To reach undecided voters and build campaign recognition, Vici Media helped the candidate execute a precise and effective digital strategy. Here’s how we did it:
Over the course of the four-month campaign, the digital strategy delivered impressive results:
This campaign serves as a perfect example of how digital marketing can be a game-changer in political campaigns, particularly for candidates with smaller budgets. By leveraging cost-effective tactics such as Household IP Targeting, Video Ads, and Native Ads, the candidate was able to effectively reach key voters and ultimately secure a historic win.If your campaign or business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.