Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In today’s rapidly evolving job market, education providers are finding innovative ways to equip students with the technical and professional skills needed to thrive in high-demand fields. One such company offers 9-12 month certificate programs designed to launch careers in high-growth industries, with a unique value proposition: students can pursue their education without incurring costly student loans. Instead of traditional financing, this program offers an income-share agreement, where students pay a fixed percentage of their income once they land a job that earns at least $40,000.Our task was to help generate leads for this program, specifically targeting individuals who would benefit from this alternative financing model. The goal was to communicate the program’s financial flexibility and drive potential students to sign up for more information.
To effectively generate leads, we launched a targeted campaign using Facebook Lead Ads within a 15-mile radius of a key demographic area. Facebook’s Lead Ads feature simplifies the sign-up process by auto-populating users' contact information, making it easy for prospective students to express interest without requiring extensive effort.Initially, we used carousel ads to showcase the program. However, we quickly found that video ads were performing significantly better in terms of engagement. The creative was updated accordingly to maximize the campaign's effectiveness.The campaign was divided into two one-month intervals, with a break in between. This allowed us to assess performance after each flight and apply learnings to optimize the next phase of the campaign.
The results of the campaign were nothing short of impressive. Over the course of the two intervals, the campaign achieved an extraordinary click-through rate (CTR) of 3.52%, which is nearly 51 times the national average! The engaging content resonated with Facebook users, who not only clicked through but also shared the ad, leading to increased visibility.Here are some key metrics from the campaign:
With a highly targeted approach and the use of compelling video content, we were able to gather hundreds of qualified leads each month, providing the client with a robust database of potential students.
This campaign demonstrates the power of Facebook Lead Ads and video content in driving high-quality leads for education providers. By clearly communicating the program’s unique financing option and targeting the right audience, we were able to deliver outstanding results and help our client connect with hundreds of potential students eager to advance their careers.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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