About On-Site Visit Tracking
It is tracking people who see your digital ad on a website or app, and then come to your business with their phone, within two weeks after seeing it, and we can show that on your monthly reports. We serve an ad on ANY device (computer, tablet, mobile phone, Connected TV) and match the ad ID to the mobile device of a person walking into a physical location with their mobile device.
A tracking pixel </> is embedded into the ad creative which associates the user with a universal profile which matches the person with all their devices. When the user who has been served the ad with the tracking pixel (on any device) then goes to the advertiser’s location with their mobile phone, their mobile device ID is matched back to the original ad ID number through the embedded pixel.
We don’t just “estimate” visits. These are third party verified visits. For a visit to be counted person must have GPS enabled and be browsing on phone while visiting your location (typically 1/4th total traffic driven by the ad campaign).
On-site Visit Tracking can be done with Display, Social Mirror, Social Mirror OTT, Native, Video, OTT, and Online Audio.