When marketing online or with mobile, men and women can’t be treated equally. Check out the compelling infographic below which speaks to gender trends in social media and advertising and how it affects men and women differently. Some interesting points:
- Women send text messages more often than men
- More women look for support in social media
- Women are less likely to respond to social media ads than men
- 71% of women, compared to only 18% of men, will ‘Like’ or follow a brand for deals
- Women are the mobile gamers. Women who play mobile games outnumber men by 10%
Special thanks to FinancesOnline for providing the interesting infographic!
