Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow
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Vici is excited to welcome the newest member of our team, Rachel Choi as a digital campaign coordinator. Rachel has a degree in Design & Merchandising from Drexel University and with her experience in buying, she knows how important it is to make sure that businesses are using digital marketing as a tool to help them grow daily in today’s world of technology. Rachel has a passion for languages and has studied Lao, French, Japanese, Swedish and Italian, and now Digital.
She comesfrom a huge family and we are happy to add her to the Vici family. Here is some more scoop on ourlatest addition, told by Rachel herself.
I was named after the character, Rachel Green onFriends because my parents loved that show and because Jennifer Aniston is their favorite actress.
I love music and have played multiple instruments, including the clarinet, bass clarinet, flute, piano and drums. I also consider being able to read music a “language” that I’ve studied!
I think it would be really cool to be a hurricane hunter or meteorologist. As a kid, I was really into studying the weather and natural disasters.
Ever since I was a kid, my favorite candy flavor has been grape. I always go to Five Below to buy candy because they have bins of just grape candy!
While in college, I did a six-month co-op with TJX Companies, the headquarters for TJMaxx, Marshalls and HomeGoods, in Framingham, MA and lived right near Boston College. At TJX, I got to do retail buying and travel across the country to go into market, attend trade shows, negotiate deals and even have the products that I bought end up in stores nationwide!
My favorite food is mac & cheese and I am a very loyal customer of Mac Mart in Rittenhouse Square.
Kehlani is one of my favorite singers of all time. I’ve seen her live in concert and she is even more talented in person!
A local college was looking to enroll new students for the 2023-2024 school year. The campaign highlighted the college’s Artificial Intelligence and Data Science master degree programs.
In today’s digital landscape, attention is everything and YouTube is where that attention lives. With billions of users, laser-sharp targeting, flexible budgets, and measurable performance, advertising on YouTube isn’t just a trend it’s a strategic advantage.
The best digital salespeople aren’t just selling—they’re guiding. With the right materials, mindset and momentum, your pitch becomes a performance your client won’t forget.