With six locations in a competitive market, a local credit union set out to capture the seasonal demand for RV loans as summer approached. Building on its established branding in the community through ongoing radio and digital campaigns, the credit union partnered with Vici Media to refocus its strategy and reach ambitious new goals.
Strategy: Precision Targeting for RV Enthusiasts and High-Intent Audiences
To drive more RV loan applications, Vici Media helped the credit union pivot its campaign targeting and creative, setting a goal of $1.7 million in RV loans. We updated their Facebook Premium targeting to reach audiences with a household income over $75,000, those actively in the market for an RV, individuals with a strong interest in RVs and camping, and recent RV buyers. To further broaden the reach, a third of the campaign’s budget was allocated to Spanish-language ads to connect with Hispanic customers.
Results: A Massive Surge in Loan Volume and ROI
The results were nothing short of remarkable. In just four weeks, the credit union surpassed its $1.7 million goal, achieving $2.8 million in RV loans. This campaign secured 93 loans, each averaging around $30,000. With the combination of digital and radio advertising, the credit union enjoyed an impressive 400% return on their advertising investment.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
