Just What Is Real Time Bidding?

Published on
September 3, 2014
Contributors
Leslye Schumacher
Leslye@vicimediainc.com

Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.

Subscribe to our newsletter
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Not sure what people are talking about when they say "RTB"? This infographic explains it all

How RTB Works Graphic

Related Posts

Tips, guides, industry best practices, and news.
Category Link
Meta Advertising: Why It Continues to Outperform for the Right Brands
Meta is not outdated, it is misunderstood. For the right brands, with the right strategy, Meta remains one of the most powerful and profitable advertising platforms available today.
Tracey Geary
December 29, 2025
Category Link
A Year of Big Launches, Bigger Wins & Even Better People!
We are wrapping the year with a forward focus on 2026!
Dan Charon
December 19, 2025
Category Link
What Is Performance Max?
Performance Max can create a powerful, full-funnel digital strategy that meets customers wherever they are in their buying journey.
Allison Gibson
December 18, 2025