Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.
If you have a website, you should have a website analytics software program loaded to track your website statistics. Google Analytics is a free program that adds a small snippet of code that is placed on all pages of a website. It gathers detailed statistics about a website’s traffic, traffic sources, even tracking conversions or sales.
In this post, I’ll cover the “Home Page” overview that you can look at in Google Analytics and in subsequent posts I’ll cover key reports you can view to understand your (or your client’s) website.
To log in to Google Analytics you go to www.Google.com/GoogleAnalytics and you sign in with whatever Gmail address is associated with your account.
When you log in to the Home page you’ll see something like the graphic below:
On the top right portion of the page you can set the date range to whichever time period you are interested in viewing.“Sessions” means the number of times the website was visited by new or repeat users during the time period you selected.“Average Session Duration” is the average length of a visit by a user.“Bounce Rate” is the percentage of people who visited only one page of your website and then left. How do you determine if your bounce rate is too high or too low?
Typically, a high bounce rate coupled with a low average session duration, is not a good sign. It means people are coming to the website and leaving quickly after viewing only one page. For most businesses, you want people to spend time on your site learning about your products and services and viewing several pages.
“Goal Conversion Rate” is the number of visits on your website that resulted in conversions. What’s a conversion? A “goal conversion” can be defined as whatever it is you want the user to do on your website. That might be filling out a form, reaching a certain page, a purchase, etc. Click here to learn more on setting goal conversions in Google Analytics.
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