Attracting prospective students and their families to local colleges is no easy task in today’s competitive academic landscape. A local community college recently partnered with Vici Media to raise awareness and boost enrollment, focusing on high school students, parents, and individuals seeking continuing education or certificates. Their goal was to craft a message of inclusivity, showing that no two student paths are the same—and they’re here to help students navigate every step of the way. To spread this message, we developed a comprehensive branding and awareness digital campaign that would make a significant impact.
Our Strategy: Multi-Product, Multi-Platform
To effectively target the upcoming Winter semester, we kicked off the campaign with a powerful mix of Mobile Conquesting and Amazon advertising. Our Mobile Conquesting approach leveraged behavioral targeting, geo-fencing, and geo-retargeting to reach the right audience at the right time, while the Amazon campaign focused on behavioral targeting, product targeting, and retargeting to enhance the college’s reach.
As the Fall semester came to a close, the focus shifted to promoting Spring enrollment. We continued with Mobile Conquesting but made a strategic pivot—swapping Amazon for Facebook and Instagram, and adding Cross-Platform with Social Mirror ads. This combination allowed us to tap into category targeting and retargeting on popular social platforms while maintaining the broad reach of Mobile Conquesting.
Finally, to ensure a strong push for Summer courses, we stuck with the winning formula of Mobile Conquesting paired with Cross-Platform ads, while continuing the efforts on Facebook and Instagram to keep engagement levels high.
The Results: Enrollment Soars
The results of this adaptable and data-driven campaign were nothing short of impressive. Within just two months, the client requested a readjustment of the campaign based on performance. By including Cross-Platform Targeting with Social Mirror and swapping Amazon for Facebook and Instagram, we saw a significant rise in engagement and conversions.
The numbers spoke for themselves—enrollment in January 2023 was four times higher than it had been in January 2022. Brightly colored ads featuring students and faculty received the highest engagement, helping drive this remarkable increase. As of now, summer enrollment continues on a steady trajectory, with an anticipated growth of 1-2%.
Your Marketing Partner for Success
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
