If you are looking to boost the number of conversions your website gets from mobile users, the answer looks like it’s behind door number 3
Contests
Formstack’s “Form Conversion” studyanalyzed 665,000 user account contributions and 117,577 form types all collected in January 2015. The research only looked at mobile-responsive forms, which are designed to be filled out easily on smartphones and tablets
The second highest conversion rate at 17%, came from lead generation forms. These are typically what you have to fill out to get access to content, sometimes called in-bound marketing
But the highest conversion rate, 34%, was for contest forms proving that deep down, a lot of us really are “contest pigs” to use the industry vernacular
Somewhat surprising was the low showing conversion rate for contact forms at 1% – even though they averaged fewer form fields than lead gen and contest forms. Just 1 in every 100 visitors to a contact form completed it. The analysts theorized that visitors to a “Contact Us” page might be looking for addresses or phone numbers rather than to complete a form, which would result in a low conversion rate. (Further reason why you should measure View Through Conversionsand not just Click Conversions when you are doing a digital campaign)