Search Results - facebook custom audience

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Digital Marketing, Facebook, Retargeting, Small business strategy, Uncategorized

What is a Facebook Custom Audience?

Here at Vici, we like to build campaigns with elements from all parts of the sales funnel. However, the most...

Digital Marketing

Do You Know How to Read Your Facebook Insights?

When I think of Facebook, there is one thing that comes to mind and it’s the song “Changes” by David...

Facebook

Facebook is making more Chhhhhhanges

Facebook has made a whole slew of new updates. Lucky for you, Vici is giving you the latest and greatest...

Digital Marketing, Hispanic

What digital products work best when Targeting a Hispanic Audience?

All of them. That’s right, you have more flexibility and targeting options than ever before to reach Hispanic consumers with...

Facebook

Need New Business Leads? Let’s Talk Facebook Lead Ads.

With the state of our world and everything going online business leads become more and more important daily. Most businesses...

Digital Marketing

What Are Facebook Offer Ads?

Updated 1-6-22: Facebook Offer Ads were deprecated in October of 2021 My mom is the person that...

Digital Marketing

Is Your Target Audience Really Who You Think It Is?

I think it is safe to say that as consumers, we have pretty much grown accustomed to being served ads...

Digital Marketing

What is a Lookalike Audience?

Have you ever been out with friends or met someone new, and right off the bat they tell you that...

Artificial Intelligence, Facebook

Facebook Event: AI in Action

On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a...

Facebook

How do I target a specific audience on Facebook? (Example)

When developing your marketing strategy, it is important to make sure to identify your core audience. Targeting too broad, yields a...

Digital Marketing

Buying Premium Placement on Facebook

Vici knows a little bit about Facebook and Instagram campaigns.  Looking back over the last year we’ve run a little...

Digital Marketing, Facebook, Online marketing, Small business strategy, Uncategorized

Top 5 Reasons You Should Be Using Facebook For Advertising

For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one...

Digital Marketing, Facebook, Instagram, Uncategorized

Using Video on Facebook and Instagram

Facebook is consistently looking for better ways for advertisers to reach more of their users. Recently, this has led to...

Facebook, Uncategorized

Understanding Facebook’s News Feed Ads

In the last year Facebook has rolled out an amazing number of new products!  They now have several options to...

Facebook, Household IP Targeting, Uncategorized

Have A Customer or Lead List? How Can You Maximize It Beyond Sending Emails?

73.5% of small to medium sized retail businesses maintain a customer or lead list, according to BIA/Kelsey....

Conversions, Digital Media, Facebook, Optimization, Uncategorized

How To Create Successful Ads For Facebook News Feed

An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to...

Automotive, Facebook, Instagram, Uncategorized

How To Use Facebook & Instagram Ads For Automotive Dealers

With all the new Facebook and Instagram ad targeting options for automotive dealers, you need a “cheat sheet” to remember...

Digital Marketing, Online marketing, Small business strategy, Uncategorized

Who Is Your Social Media Audience?

As a business, you may have asked yourself many times, how do I connect with my audience? Social media is an...

Digital Marketing

What is builtwith.com?

One thing I love about the internet is when you come across those “I was today years old when I...

Political

Are You Investing in Digital this Political Season?

The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s...

Digital Marketing, Online marketing, overcoming objections

What are the most common objections to using digital advertising?

More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still...

Digital Marketing

How Are You Marketing Your Retail Business?

Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard...

Address Targeting, Automotive, behavioral targeting, Digital Marketing, Digital Media, Facebook, Geo-fencing, Geo-targeting, mobile conquesting, Native Ads, OTT/CTV, Retargeting, Videos

How Can Auto Dealers Use Advanced Digital Advertising?

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive...

Digital Marketing

What Are Your Competitors Doing for Digital Advertising?

When I was selling radio advertising, one of the very first things I did when I would get a new...

Address Retargeting, Address Targeting, COVID-19 Marketing, Digital Marketing, mobile conquesting

What is Mobile Conquesting Address Targeting and How Does It Work?

With the COVID-19 pandemic we’ve seen a consumer shift like no other.   With millions of people out of work or...

client needs analysis, Conversions, Digital Marketing

The Steps For A Productive Digital Advertising Client Meeting

When going into a digital client needs analysis meeting it can be hard to determine where to start. There are...

Digital Marketing, recruitment

How do I use Digital Advertising for Recruitment?

"Why is it so hard to find employees to come work for my company?"  "We’ve had these positions open for...

Digital Marketing

How Can You Use TikTok for Advertising?

It’s the sound we interpret a clock to make. It’s also a lyric that is used in a lot of...

YouTube

What are You Tube Video Action Ads?

Ready, set action! This always makes me think of the game growing up, “Red Light, Green Light!”. You hurry up...

Digital Marketing

How Can You Advertise Through Amazon?

We all know it. The boxes, the bags, the trucks, the smile logo. I know I’m not only one that...

Google, Retargeting, Technology

Surfing the Waves of Change: Chrome’s Next Move in Phasing Out Third-Party Cookies 🌐🍪

Grab your virtual surfboards because we're about to ride the waves of cookie-tracking technology. Chrome, our trusty browser companion, is...

SEO

How does monthly SEO support my business?

In the ever-evolving digital melody, where websites compose the future's ballad, the significance of Search Engine Optimization (SEO) can't be...

Digital Marketing

What Were the Most Popular Verticals in 2023?

Andy Williams said it best when he said “it’s the most wonderful time of the year.” 2024 is now just...

Digital Marketing

The Forecast for 2024 Digital is Stellar!

Who likes a good fortune? If a marketing crystal ball existed or even an advertising fortune cookie,  it would tell...

Technology

Threads by Meta: A New Chapter in Social Media Storytelling

In the fast-paced world of social media, where trends come and go, one innovation is making waves and transforming the...

Digital Marketing

How Do Ads Know So Much About You?

We’ve all been there. You’re scrolling through Facebook, and you see an ad that was for something you were JUST...

behavioral targeting, branding, Digital Marketing, Digital Media, Facebook, Instagram, Social Mirror

How to Promote Your Plumbing Business with Digital Advertising

My water heater broke and being one of the least handyman-type guys I know, I can't fix it myself. That...

Digital Marketing

Are You Reaching Road Warriors This Summer?

When looking at the days of the week, my favorite day isn’t Saturday or Sunday, or even Friday; it’s Thursday....

behavioral targeting, Social Mirror

A safer way to advertise with TikTok

TikTok has taken the world by storm with its unique blend of music, dance, and social media. The platform has...

Digital Marketing, Digital Media, event marketing, Instagram, Online marketing, Retargeting, Small business strategy, Social Mirror, Video Pre-Roll Advertising, Videos

What digital advertising products to use for Summer festivals and attractions?

Cowabunga Dudes! Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how...

Digital Marketing

Are You Using a List to Target Consumers?

You make one for the week, you make one for grocery shopping, you make one for going on vacation, and...

Social Mirror

Influencer Marketing for Social Mirror Ads

In today’s world, digital marketing has become a crucial aspect of every business.  With social media personalities on platforms like...

Digital Marketing

Are You Advertising During The Super Bowl?

I grew up in Syracuse, New York which is known for two things: snow and Syracuse University sports. While most...

Digital Marketing

Sporting Event Success Story: Professional Soccer Team Dominates Ticket Sales with Digital!

A professional soccer team needed to boost Season tickets for their upcoming season as well as single game ticket sales...

Digital Marketing

Should You Advertise During Your Slow Season?

How are you doing with your New Year’s Resolution? Have you skipped the gym already? Have you polished off that...

Digital Marketing

What Were the Most Popular Verticals in 2022?

December is always the month where we reflect on the last 12 months and see how we grew and what...

Address Retargeting, Digital Marketing, Digital Media, Facebook, mobile conquesting, Social Mirror

What Digital Products Work Best for Colleges and Universities?

Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities.  At first, a lot of campuses...

Social Mirror

A safer way to advertise with X (previously Twitter)

X (previously Twitter) safety is all the buzz right now and advertisers are jumping ship. Should you? X (previously Twitter) has...

Digital Marketing

Digital Trends 2023

In the age of digital, it is crazy to think that just a mere 30 years ago as it seems...

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