You can log-in to our Reporting Zone platform
any time and view your campaigns’ progress.
We think beyond a click or impression. Vici Media is conversion oriented to drive automotive sales and measure the overall engagement of our campaigns by measuring:
| Impressions | How many people are seeing my ad? |
| Click-Thru | How many people are clicking on my ad? |
| View-Through Rate | How many people are coming to my site without clicking? |
| Publisher Performance | Where are they seeing my ad? |
| Creative Performance | Which ad is getting the most clicks? |
| Mobile/Desktop/Tablet | What devices are they using? |
| Geographic Reporting | In what area do they live or work? |
| Conversions | How many people entered the sales funnel? |
| Call Tracking | How many people called after clicking on my ad? |
So what do we do with all of this information? Optimize! Each account is assigned with an individual campaign coordinator who optimizes your campaign to put ads in front of more of the customers that are most likely to do business with you.