It’s official – mobile rules when it comes to media consumption. The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time.
The 2014 “Marketing In A Multiscreen World” report found similar results with smartphones at 35% of daily screen time, far outpacing T.V., tablets, and laptops/desktops.
Not surprisingly, smartphones also dominate usage during the work day.
Mobile is also becoming a force in online search with almost 40% of all organic searches originating from mobile devices.
