Andy Williams said it best when he said “it’s the most wonderful time of the year.” 2024 is now just a few weeks away and we have served over 1.9 billion impressions this year. Let’s take a look at the top 10 verticals for campaigns in 2023: • Health Care Services • Events/Concerts/Fireworks • Education • Automotive • Non-Profit/Arts • [...]
In the fast-paced world of digital advertising, where attention spans are fleeting and competition is fierce, the importance of ad creative cannot be overlooked. It's not just about being present in the digital realm; it's about standing out, capturing your audience's attention, and compelling them to take action. Let’s take a look into the pivotal role ad creative plays in [...]
Advertising methods have evolved significantly throughout history. In the early days of business, long before the digital age, companies used various strategies to promote their products and services. During the Middle Ages, local markets were common and town criers played a significant role in advertising. They would announce the arrival of merchants and their wares and shop signs had images [...]
The holiday season is a special time for businesses, whether it's the bustling excitement of holiday festivals or the dynamic energy of college campuses. During this period, shoppers embark on a quest for the perfect gifts, decorations, and experiences, and they're doing it all from the convenience of their mobile devices. For marketers, this presents a unique and golden opportunity [...]
Who likes a good fortune? If a marketing crystal ball existed or even an advertising fortune cookie, it would tell you that 2024 is the year of digital! This may be a bold statement, but all indicators point to success! So hold on to your party hats because digital advertising is set to take the lead in 2024 with an [...]
One thing I love about the internet is when you come across those “I was today years old when I learned…” posts, or you learn about a new “hack”. One of my favorites that I recently just learned is how to properly use a “Corkscrew Climber” at the playground. It’s that twirly thing that you normally climb up, but guess [...]
With 2024 on the horizon, it's time to gear up and tap into a revenue stream that promises to be as dynamic as it is impactful. So, get ready to buckle up as we take you through the thrilling landscape of political digital advertising and how you can position yourself to capture its potential revenue surge. We've all witnessed the [...]
We’ve all been there. You’re in a social setting where you don’t really know anyone, but it’s a social setting, so you’re supposed to be…social. For some, this comes very easy and for others, it causes panic. In these situations, there are a couple staples you can use to start that awkward small talk, like asking where you’re from or [...]
In the fast-paced world of social media, where trends come and go, one innovation is making waves and transforming the way we connect, share, and engage online - Threads by Meta. Threads, the brainchild of Meta, formerly known as Facebook, is an exciting new chapter in social media storytelling that has taken the digital landscape by storm. Let’s explore the [...]
As a kid, there are some unwritten rules that you are told you have to follow. You’re not supposed to run with a stick in your hand, you’re not supposed to touch an electrical outlet, and you’re not supposed to talk to strangers. As we get older, there are new unwritten rules like not spending more than you make, getting [...]
Hello my fellow digital enthusiasts! Today, I want to dive into a topic that's we get asked about from time to time – the importance of having a secure website, especially when it comes to digital advertising. As the world rapidly embraces the digital era, the virtual realm has become the battleground for businesses striving to gain an edge over [...]
We’ve all been there. You’re scrolling through Facebook, and you see an ad that was for something you were JUST talking about! How in the world did they know? If you type in “does Facebook” on Google, the first auto populated option is “does Facebook listen on your phone”. I had a similar moment just the other day where I [...]
My water heater broke and being one of the least handyman-type guys I know, I can't fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too). The question is, who do I call? Why do I [...]
As a parent, it's difficult to imagine what your kids are watching online. I always see my kids on their phones. In the car, while eating dinner, and even just after school while they lay in their room, the kids on their phones. And when confronted with the question about what they're watching, the answer more times than not... YouTube. [...]
Are they listening? How did they know I was looking for patio furniture and I am interested in trying a new shaving cream gel? One may ask when you receive ads relevant to your thoughts and conversations. AI struts into the room and proclaims, “It was me!”. In the ever-evolving landscape of digital advertising, technology continues to redefine how brands [...]
When looking at the days of the week, my favorite day isn’t Saturday or Sunday, or even Friday; it’s Thursday. Thursday is when you’re close to the weekend and you have the whole weekend to look forward to, including a Friday night. May is my version of Thursday when it comes to months because we are getting so close to [...]
TikTok has taken the world by storm with its unique blend of music, dance, and social media. The platform has become a go-to destination for young people seeking entertainment, information, and connections. With its massive user base and unprecedented reach, TikTok has become a prime platform for advertisers looking to target a younger audience. Having a teenager at home, it [...]
When I think of Facebook, there is one thing that comes to mind and it’s the song “Changes” by David Bowie, because they are always ch-ch-ch-chaning things up! Some of the most recent changes that Facebook made has been discontinuing the use of Job Listing ads, no longer showing ads in Instant Articles, and only being able to target 13- [...]
Cowabunga Dudes! Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year. Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business. There are many ways that you can [...]
How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?” Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media. With the proliferation of these services, advertisers have [...]