Pay-Per-Click

Pay-Per-Click is focused around keywords that are relevant to your business offerings. Let our Google AdWords certified ad buyers handle the weekly optimization of your campaign, from building the most sophisticated results-driven ads with up to 4 ad extensions, monitoring bidding on keywords, and driving meaningful conversions to your business; with reporting on lead forms, calls, text messaging, and click to map to your business.

Step 1:  We will create a keyword list for you to approve (typically 20-30 to start as a best practice).  These will be the words and phrases that we will bid on to show your ads.

Step 2:  The next step is compelling text creation for your ads to make sure you are maximizing your message, using the most cutting-edge ad extensions to capitalize on real estate in a search engine results page.

Step 3:  We will optimize your campaign every week throughout the month to ensure your budget is being spent most effectively.

Step 4:  Each month you will receive a comprehensive report detailing how your campaign ads were served including impressions, clicks, ad spend, and in-depth conversion details.  This report includes:

  • Clicks and Click-through Rate: How many people are clicking on my ad?
  • Transparent Cost of every dollar spent:  You are charged when a click occurs on an ad.
  • Top Keyword: Keywords that are driving results broken down by cost-per-click.
  • Ad Performance: Which ad set is driving the most traffic to your conversion points.
  • Conversions: How many people converted both on my ad or on my website?
  • Device Performance: Which device is getting the most engagement on my campaign?