In-Market Client Seminars

Our partner media markets and ad agencies can have a Vici Trainer come to your market and present your digital capabilities to prospects and clients.  There are many different seminars to choose from and you can have us do some or all.  It’s a great way to jump start your digital sales funnel!  Our client seminars include:

We have been tracking the impact of having our Vici Trainer do clients seminars in our market. Over our first 2 1/2 years with Vici, absolutely 50% of all the companies who see the presentation in action buy something from us in the following 12 months.

Gary FisherOwner - Equity Communications

Learn how you can use the data from your Google Analytics to market and find new customers. We’ll review how to pull an audience overview report, a benchmarking report so you can see how you stack up against your competitors, a page’s report, as well as a demographics and interest report. Become a Google Analytics guru!

Learn the tips and tricks for maximizing your Business Page. When is the best time to post? How often? How to interpret your analytics and all the Facebook and Instagram ad types and the whole suite of Facebook advertising platforms including Messenger, Facebook Audience Network and Facebook Marketplace.

Learn all the features of mobile marketing including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, audience DNA, and visit tracking. If you’re new to mobile, or a mobile marketing enthusiast, there’s a topic in this webinar for you!

Ever wonder what your competitors are doing with digital advertising? We’ll show you some ways to find out what your competitors are doing online. We will also take an in-depth look in how to use some of the more advanced digital advertising products like Native ads, Household IP Targeting, Online Audio, OTT Video, Geo-Framing and Live Chat.

Trying to reach other businesses to use your product or services? Did you know you can target your ad to people with a specific job title or at a specific business? Got a job to fill? Learn about proven techniques to reach these types of audiences with digital advertising. We’ll cover Native Ads, Facebook job postings, Mobile Conquesting, Behavioral Targeting, Keyword Targeting, and more!

By 2022, it is forecasted that video will account for 82% of all internet traffic, up from 75% today. In this seminar we will cover all the new ways that local businesses can use video to target the consumers they need to reach using the latest digital ad products. Video is no longer just TV and cable!

There are things local businesses can do on their own to increase their Search Engine Optimization and get ranked higher on Google search pages for keywords related to your business. Are you maximizing your Google My Business listing? And then there are things that we can help with like your website’s coding, in-bound and out-bound links, directory listings and optimizing for voice searches.

This seminar is for small businesses that want to learn about digital advertising options beyond Pay-Per-Click. We’ll give you an overview on a variety of products. You’ll learn about targeting strategies such as Retargeting, Behavioral Targeting, Keyword Targeting, and Artificial Intelligence and how they can be used to show your advertising to the right audience.