Native advertising is one of the hottest areas of online advertisingDana Bojcic
Digital ad spending is steadily rising, and no area is intensifying faster than native advertising. Native ads come in many forms, but all share the common goal of not “looking” like an ad. Native ads match the look, feel and visual context of the website where they are seen. They can run across all devices or be specified mobile only, and they are exploding in popularity!
Native isn’t new, in fact it has been in use for years, however, it is absolutely on an upward swing. Why? Native ads are an effective way to get an advertising message around ad blocking software and are proven to have higher levels of engagement than traditional non-native ads.
In fact, Forbes predicted that Native Advertising will explode in 2017, and they were exactly right. As consumers tend to ignore forms of conventional advertising, native advertising becomes an effective way to garner attention.
Not only are we able to gain attention with native, we are also seeing excellent results and ROI. See below for a quick glance of a few of the native campaigns Vici is running right now:
Targeting Options for Native Include:
- Geography – state or city
- Demographic – gender and age ranges
- Interests – over 200 targeting categories
- Keyword Targeting – targeting a list of keywords
- Email List – target your list of email addresses
- Lookalike Audience – based on your list of email addresses
Reports will include:
- Click Conversions
- View-Through Conversions
Understanding and having a solid strategy to include native advertising is extremely important for every advertiser.