Internet Advertising Is #1 In Total Ad Spending In 2014

Published on
May 7, 2015
Contributors
Kiri Tamte-Horan
kiri@vicimediainc.com

Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.

Subscribe to our newsletter
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

It’s no secret thatad spending in digital is growing. In fact, in 2014 the highest advertising revenue was directed towards the Internet. According to the chart below, 49.5 billion dollars was spent in online advertising alone in 2014, making it the highest advertising media by revenue

These numbers are steadily growing. According to a study done by Duke University, mobile advertising will triple from 3.2% of brands’ budgets to 9% by 2018, data analytics spending will grow from 6.4% to 11.7%, and social media is expected to grow to 22.4% of spending over the next 5 years. If you haven’t already taken your advertisements online, perhaps it’s time to!

Related Posts

Tips, guides, industry best practices, and news.
Category Link
Class Dismissed, The Digital Campaign Mastered It!
A local college was looking to enroll new students for the 2023-2024 school year. The campaign highlighted the college’s Artificial Intelligence and Data Science master degree programs.
Vici Team
June 30, 2025
Category Link
YouTube+: The Branding and Awareness Machine
In today’s digital landscape, attention is everything and YouTube is where that attention lives. With billions of users, laser-sharp targeting, flexible budgets, and measurable performance, advertising on YouTube isn’t just a trend it’s a strategic advantage.
Dan Charon
June 25, 2025
Category Link
From Pitch to Performance: Selling Smarter with Digital Media
The best digital salespeople aren’t just selling—they’re guiding. With the right materials, mindset and momentum, your pitch becomes a performance your client won’t forget.
Tracey Geary
June 9, 2025