Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.
What’s the #1 social network among people 18-29 years old? Instagram? Twitter? Nope, Facebook. The common misconception is that millennials – especially young millennials and Gen Z, no longer use Facebook. Actually, 88% of online users aged 18-29 use Facebook, making that demographic Facebook’s largest. And while Facebook’s percentage of older adults is growing, interestingly it is not coming at the expense of the younger users. Overall, a startling 79% of online adults use Facebook. Below is a recent research study on social media usage done by the Pew Research Center.
Marketing Charts put together a side by side comparison on the Pew Research Center study of top social networks and how they break out in key demographics:
What about Snapchat – the new kid on the block? The Pew Research also looked at auto-delete apps or messaging apps that automatically delete sent messages, like Snapchat and Wickr. It didn’t break out Snapchat by itself but overall they found that 56% of smartphone owners ages 18 to 29 use these types of platforms but their numbers among adults 30+ is still low. Only 13% of people aged 30-49 use these types of apps.The research study would seem to confirm what we are seeing with our clients – targeted ads on Facebook make sense for reaching just about every type of demographic!
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