Why digital advertising in 2017?Dana Bojcic
Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities!
Don’t make the mistake of thinking that digital is only for large corporations. Digital is affordable and allows small and medium sized businesses a solid chance to compete for targeted traffic. With digital marketing, small companies now have more resources than ever. Resources that were previously available only to large corporations. Small businesses can engage effectively with multiple customers, to customers from different parts of the world even if they don’t have physical stores or branches in these locations.
Here are 4 more solid reasons to implement digital advertising:
1. Conversions are getting people to do whatever it is you want them to do on your website (making a purchase, scheduling an appointment, downloading additional information). Tracking conversions allows you to measure success and see who is interacting. Analytics allow you to track trends over time, so you’ll know when your ads are flourishing and when they’re under-performing. Digital advertising gives you the ability to compare your ads against each other to see which one gets the best response. By running A/B tests, you’ll see which versions are worth your advertising dollars.
2. Targeting your audience. With digital advertising the targeting capabilities are almost unlimited! Depending on the platform/product you are using, you can target by demographics, behaviors and interests, geographical area, even physical mailing address or e-mail addresses. Digital ads make it easier than ever to reach your intended audience!
3. The Flexibility with digital is tremendous. Your message doesn’t have to have a long lifespan. Creative and promotions are easily updated and changed without the costs of reprinting anything. You can make any necessary campaign adjustments along the course of the campaign – easily and painlessly. This flexibility applies to more than just the creative message. Target audience, geographical area, products and platforms are all easy to change in order to optimize a campaign.
4. Go where the customer goes! Digital allows you to reach the right audience where they are looking. Across all devices: tablets, smartphones, desktops, laptops – digital goes to the customer. We are a multi-screened society, so if you want to be in front of the target audience, you need to speak to them where they are looking.
If you have yet to explore your digital possibilities, now is the time to jump on board and effectively deliver your targeted message to your specific audience where they are looking, and track your results.